JD Takes Amsterdam’s Streets With Jarreau Vandal for King’s Day
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Earlier this week, Amsterdam’s annual King’s Day celebrations were under way, and global sportswear retailer, JD, was all in on action, hosting its own soundsystem in the Jordaan district.A short walk from its flagship store on Kalverstraat, the festivities saw the retailer move away from its typical fashion and footwear activations to focus on bringing hours of music and dance to the streets. Tog
