JD Sports says cost-of-living squeeze hitting sales despite football kit boost
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
3/15
5-Axis Cultural Radar
JD Sports has said consumers being squeezed by cost-of-living pressures such as higher fuel prices has dragged on its global sales, despite getting a boost with the demand for football kits in the UK.
