JD and Nike Are Dedicating This Year’s 1.10 Day to Liverpool
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
6/15
5-Axis Cultural Radar
JD has joined forces with Nike for the brand’s second annual 1.10 Day. A celebration of the staple Air Max 95, this year it revolves around the silhouette’s long-standing home of Liverpool, UK.Every sneakerhead knows Liverpool’s connection with the Air Max 95 goes back decades. But for those less familiar, the city’s obsession with the silhouette began in the ‘90s when football fans adopted it as
