JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreat
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.
