JCPenney parodies off-price retailers with wellness-themed campaign
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.
