Japanese prefecture pays singles to use dating apps to battle low birth rates
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
A Japanese prefecture is paying its singles to use dating apps as the country grapples with record-low birth rates. Kochi prefecture announced on April 10 that it would subsidise private matchmaking app fees for its young residents, according to a Sankei News report. Residents aged between 20 and 39 will get a subsidy of up to 20,000 yen (US$125) for the 2026 financial year to use apps that have r

