Japanese monks embrace material world to raise cash as donations shrink
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Koukyo Yoneta, a fifth-generation Buddhist priest in a small town in Japan’s Hokkaido, was struggling to keep up with the maintenance needs of his century-old temple, so he chose a path that would have been unthinkable for his predecessors – rather than wait for his congregation to give money they do not have, he invested what they had already donated. The move paid off. Within two years, his port


