Japanese firm sells human-sized refrigerators to beat extreme summer heat
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
The glass door closes, and a curtain of cool air spills over your head, neck and shoulders, delivering instant relief from the punishing summer heat. This is what it is like to chill in the Do Hiemon Box, an oversized stainless-steel refrigerator that looks big enough to fit a human being, because that is exactly what it is designed to do. Trusco Nakayama has sold about 200 of the 1.5 million yen

