Japanese citrus farmers switch to avocados as climate change warms soil
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Fuminori Arita once farmed iyokan, a Japanese citrus variety, but about 10 years ago he switched to growing avocados, revelling in the challenge of producing crops of what he describes as a “sensitive and difficult to grow” fruit. The 67-year-old is symbolic of efforts by the western Japanese city of Matsuyama in Ehime prefecture, long known primarily for citrus cultivation, to shift more to avoca


