Japanese brewer designs “wobbly” beer glass to encourage responsible drinking
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
A craft beer producer in central Japan is hoping that its U-shaped “wobbly” glass will encourage people to drink water along with their beer, in a bid to prevent excessive alcohol consumption and dehydration. The “Wobbly Beer Glass by Yona Yona Ale”, produced by Yoho Brewing based in Nagano prefecture, has been on sale since August amid growing awareness of the need for responsible drinking. The i


