Japan’s hotels embrace sleep tourism with brain scans, tea and custom beds
Culture Index
Score Breakdown
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
6/15
5-Axis Cultural Radar
An increasing number of hotels in Japan are offering “sleep tourism” experiences – stays designed to promote high-quality and restful sleep. The trend, which started gaining popularity overseas several years ago, provides hotels with an opportunity to attract new health-conscious guests. A sleep retreat plan called totono-ne, featuring the relaxing effects of tea, is proving a popular offering for
