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Japan’s hotels embrace sleep tourism with brain scans, tea and custom beds

South China Morning Post 18 August 2026 3h ago
Japan’s hotels embrace sleep tourism with brain scans, tea and custom beds
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Relevance
6/25
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Authority
18/20
Brand Signal
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An increasing number of hotels in Japan are offering “sleep tourism” experiences – stays designed to promote high-quality and restful sleep. The trend, which started gaining popularity overseas several years ago, provides hotels with an opportunity to attract new health-conscious guests. A sleep retreat plan called totono-ne, featuring the relaxing effects of tea, is proving a popular offering for
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