Japan’s biggest snack maker is changing its iconic chip bags because of a growing global crisis

Known for their unique flavors and vibrant designs, Japanese snacks are coveted around the world. But thanks to geopolitical tensions, one of Japan’s biggest snack makers has decided to dial back its vibrant packaging, at least for now. On Tuesday, Tokyo-based snack company Calbee announced a creative response to supply chain disruptions caused by the blockade in the Strait of Hormuz—switching its