Japan’s bathhouses struggle to stay afloat as oil prices spike, supply dwindles
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Customers of Ikesu Onsen, a traditional Japanese bathhouse in Tsushima in Aichi prefecture, have had to delay their daily dips due to the Iran war. The sento, or public bathhouse, has been forced to push back its opening time by an hour since late March because of an unstable supply of fuel oil, according to Kyodo. Monthly delivery has been halved from about a tonne, leading the number of customer


