Jack Hailey drove Chili’s business comeback with a new social media guide map
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The mastermind behind Chili’s social strategy is Jack Hailey, its social media manager—and the Social Lead/Community Manager of the Year at Ad Age’s 2026 Creativity Awards.
