ITV Boss is Hopeful As Acquisition Looms: ‘Sky Wouldn’t Be Buying Us for All That Money if They Wanted To Rip Us Apart’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
As U.K. public service broadcaster ITV prepares to be swallowed up by Comcast-owned Sky (the pact still needs to clear regulators, which could take up to a year), managing director Kevin Lygo is staying positive. “I think everybody understands the logic of it and why it’s such a good idea and a good deal,” said […]
