ITV and Comcast’s Sky reshape British TV landscape with US$2.1 billion deal
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
6/15
5-Axis Cultural Radar
Comcast’s Sky has agreed to buy the broadcast channels and streaming service of Britain’s ITV for £1.6 billion (US$2.13 billion), creating a British champion to compete with global players YouTube, Netflix, Amazon and Disney. Sky CEO Dana Strong said the deal, announced on Monday and confirming a Reuters story, was a “defining moment” in British broadcasting. The combination of Britain’s biggest f