It’s your funeral: former academic gives Hongkongers more end-of-life choices
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
6/15
5-Axis Cultural Radar
After years of teaching Hongkongers about death and end-of-life arrangements, Dr Ng Kwai-lun realised there was a gap between what people were told they could do and the services actually available to them. Determined to bridge that gap, he left a stable university career to become an entrepreneur. Ng had worked at the Chinese University of Hong Kong’s medical school, where he managed embalming an


