‘It’s our way’: Japan fans win hearts by cleaning up after World Cup match
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Japan fans left the stands spotless after their World Cup opener against the Netherlands in Texas on Sunday, saying it was “Japanese culture” to tidy up after themselves. Spectators stayed behind after the 2-2 draw to make sure they left the stadium as they found it, meticulously picking up litter and stuffing it into blue plastic bags. It was a habit first learned at primary school, Japan fan Eit

