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It’s not just one thing — it’s another thing

TechCrunch 20 April 2026 3h ago
It’s not just one thing — it’s another thing
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Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
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Depth
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Relevance Freshness Authority Brand Depth
This sentence construction ("It's not just this — it's that") has become so common in AI-generated writing that it's no longer just a clue that a piece of writing may be synthetic — it's almost a guarantee.
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