It’s Fashion, it’s Fun, it’s Joyful. PAPER and The LEGO Group Invite You to Awaken Your Joy.
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
These LEGO® Models Are for Adults. LEGO models are having quite a moment—with grown-ups. I myself have seen many LEGO bouquets of flowers in people’s homes, and it really highlights the joy, fun (and whimsy, if you will) of LEGO sets for adults. Straight from the buzz of Fashion Week and inspired by its energy and vibrance, the LEGO Group partnered with PAPER to envision a classic fashion campaign
