It’s a sin: Why gen Z are turning against ‘lust’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
‘Gluttony’, ‘greed’, ‘sloth’ and ‘lust’ have all spread far beyond #ChristianTok and into popular culture in recent years – signalling a new era of moral policing
