‘It’s a Proud Moment’: Stella McCartney on Returning to Collaborate With H&M, 20 Years Later
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
25/20
Brand Signal
17/15
Depth
3/15
5-Axis Cultural Radar
The designer shares a first look at her new H&M collection—which has been almost entirely designed using organic, recycled, and next-gen sustainable fabrics—with Vogue.
