It’s a 10 Haircare taps Khloé Kardashian as ambassador, plots packaging rebrand, book release for 20th anniversary
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
10/15
5-Axis Cultural Radar
Few beauty brands can afford to hire a Kardashian as their spokesperson, but tapping Khloé as global brand ambassador is just one way It's a 10 is investing in its 20th anniversary this year. CEO and founder Carolyn Aronson is leveraging the company’s $500 million annual retail sales revenue into its first spokesperson, a packaging rebrand planned for summer 2026 and an autobiographical book relea
