Issa Rae’s production company jumps into micro-dramas. Here’s what to expect from the Hoorae-TikTok deal
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Issa Rae’s next project is coming to you vertically—and on TikTok . Hoorae Media, the star’s media production company, and TikTok announced on Wednesday a partnership to bring free exclusive micro-series content to TikTok and its PineDrama app. The collaboration launches later this April starting with Screen Time , produced by Hoorae Digital . This will be Hoorae’s first micro-drama series, with t
