Isaiah Rashad Returns After Five Years With an Instant Classic: 'IT'S BEEN AWFUL' Is Here
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
There are very few modern-era, "hip hop"-identifying musical artists with an audience as wide-ranging as Isaiah Rashad.After stepping away from the scene for almost five years, when Zay made his at-first ominous return to the spotlight at the end of March with a mere minute-and-a-half video clip with little to no details on a presumed new album, everyone was in the comments. From Top Dawg Entertai

