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Is There a Right Way to Sell Skincare to Kids?

Business of Fashion 12 May 2026 Yesterday
Is There a Right Way to Sell Skincare to Kids?
69
Relevance
14/25
Freshness
22/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
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