Is the Word of the Year “Whimsy”?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
5-Axis Cultural Radar
Last year, Gen Z was all-in on the word “yearning.” In the throes of a disappointing dating culture ruined by apps and anything even resembling romance, young adults became enamored with the concept o
