Is the US is still an attractive market for bricks-and-mortar retailers?
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
4/15
5-Axis Cultural Radar
In the face of obstacles such as record low retail space availability, tariff pressures, and high living costs, the US may seem an unlikely location for international retailers to invest in bricks-and-mortar stores. However, brands such as Boden and Bershka have recently launched new stores in the country, while Primark has unveiled plans to open...
