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Is the ‘Singapore brand’ losing its shine in China’s food scene?

South China Morning Post 17 June 2026 5h ago
Is the ‘Singapore brand’ losing its shine in China’s food scene?
72
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
Relevance Freshness Authority Brand Depth
When Celine Teo feels homesick, she visits Singaporean eatery Vanda Room in Beijing’s central business district to enjoy delicacies such as chicken rice and laksa. “Being able to enjoy a familiar dish abroad always brings a sense of comfort and connection to home,” said the 25-year-old undergraduate, who has lived in China for four years. But Teo worries these connections are thinning, as some Sin
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