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Is smoking really back?

The New Consumer / 26 March 2026 / 4h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

4/15

Depth

1/15

5-Axis Cultural Radar

Sorry to disappoint. Plus: The Quince growth chart revealed, and seven years (!) of The New Consumer.