Is Meme Casting a Viable Hollywood Marketing Strategy?
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Paramount's new "Street Fighter" reboot is generating as much hype for its eclectic cast as its IP. Its box-office success might be a case study in marketing through WTF casting.
