Irn-Bru sends the Tartan Army to the World Cup – singing about girders
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Irn-Bru has turned its 1980s “Made in Scotland from Girders” jingle into a full-blown anthem for the Tartan Army, timed for a summer of World Cup football across America. Created with Lucky Generals, the music video stars Susan Boyle, Aston Villa and Scotland captain John McGinn, Franz Ferdinand frontman Alex Kapranos, comedian Paul Black, viral […]
