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IRL streamers are brands’ biggest marketing opportunity

Marketing Dive 30 July 2026 10h ago
IRL streamers are brands’ biggest marketing opportunity
60
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.
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