iPhone billboards swap perfection for everyday chaos
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Apple’s “Relax, it’s iPhone” platform ditches the usual gleaming studio shots, and shows smeared, soaked and slobbered-on iPhones getting on with ordinary life. The campaign features a variety of executions. A spaniel grips an Phone between its teeth….a phone balances precariously on a bathtub faucet while its owner soaks nearby. In another a toddler smears […]
