Investors pile pressure on Magnum over Ben & Jerry’s governance row
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
A coalition of US and European investors has written to The Magnum Ice Cream Company demanding answers over its handling of Ben & Jerry’s, warning that the brand’s value could be at risk if its social mission and independent governance structure are undermined. The open letter, sent to Magnum chair Jean-François van Boxmeer on 1...
