Interview: Why Britain’s Modern Milkman is betting on raw milk fever, without selling raw milk

Modern Milkman was born from an old-fashioned idea and a modern anxiety. The old-fashioned idea was the milk round: bottles on the doorstep, collected, cleaned and reused. The modern anxiety was plastic waste. Founder Simon Mellin has often cited Blue Planet as the spark. In 2019, the Manchester business began with a van and a belief that there had to be “a better way of doing this”.