Interview: How Stripe & Stare co-founder Katie Lopes built a £5.5m underwear brand from a Devon farmhouse
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
9/15
5-Axis Cultural Radar
When Katie Lopes launched Stripe & Stare in 2017, the business began in her Devon farmhouse, with stock piled among her children’s Lego. Today, the underwear label operates from a 30,000 sq ft warehouse in Devon, complete with cherry pickers and a team of 20 to 25 staff. It is a far cry from what she describes as the “shoebox office” that followed those early kitchen-table years.
