Interview: Dr Beckmann is serving up clothing care to smash throwaway fashion habit
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
8/15
5-Axis Cultural Radar
A five-metre-high pile of discarded white clothing overlooking London’s South Bank is an unlikely place to start a conversation about the future of circular fashion. Yet, according to international laundry and cleaning brand Dr Beckmann, this was precisely the point. Timed to coincide with the start of Wimbledon, Dr Beckmann’s “Murray Mound” installation, fronted by...


