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Interoperability may be the future, but it cannot be an entire AI strategy

Digiday 08 October 2026 9h ago
Interoperability may be the future, but it cannot be an entire AI strategy
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Relevance
9/25
Freshness
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Authority
18/20
Brand Signal
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Depth
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Patricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual work, faster insights and a greater ability to connect planning, activation, optimization and […]
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