Internet pile-on turns KitKat theft into a marketing win for Nestlé
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
3/15
5-Axis Cultural Radar
Nestlé has found itself on the right side of an internet pile-on after the theft of more than 413,000 KitKat bars sparked a wave of jokes, memes and brand banter online. The missing chocolate, taken w


