Instead of a soft power coup, the World Cup could be an ‘own goal’ for Donald Trump
Culture Index
Score Breakdown
Relevance
3/25
Freshness
22/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
There’s a crucial difference between soft power and spectacle. Early signs indicate the World Cup will offer more of the latter for Trump’s America.
