Instagram’s new ‘Instants’ feature combines elements from Snapchat and BeReal
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
The feature lets users share disappearing photos with their close friends or mutual followers that can be viewed only once and remain available for 24 hours.
