Instagram redesigns its wordmark for first time in a decade
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
6/15
5-Axis Cultural Radar
Social media platform Instagram has updated its brand identity with elements such as a refreshed, "bolder and simpler" wordmark and updated typographic elements across the platform. The update was announced this week and is rolling out globally through 2026 and beyond. Designed in-house, the refresh introduces "something to carry us into the future," said technology The post Instagram redesigns it
