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Instagram Plus Tests Stealth Story Views and 48-Hour Posts

Hypebeast / 31 March 2026 / 32m ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

25/25

Authority

18/20

Brand Signal

11/15

Depth

3/15

5-Axis Cultural Radar

SummaryMeta is testing a premium subscription tier dubbed Instagram PlusThe service unlocks exclusive features like stealth Story viewing and 48-hour expirationsTesting is already rolling out across s

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Instagram Plus Tests Stealth Story Views and 48-Hour Posts

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