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Instagram is testing horizontal video on Instagram for TV, plans to experiment with longer-form storytelling and episodic series, and launches on Samsung TV (Katie Kilkenny/The Hollywood Reporter)

Techmeme 22 June 2026 8h ago
Instagram is testing horizontal video on Instagram for TV, plans to experiment with longer-form storytelling and episodic series, and launches on Samsung TV (Katie Kilkenny/The Hollywood Reporter)
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Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
15/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Katie Kilkenny / The Hollywood Reporter : Instagram is testing horizontal video on Instagram for TV, plans to experiment with longer-form storytelling and episodic series, and launches on Samsung TV — The Meta-owned company is going decidedly retro by experimenting with time-honored video formats with its creators.
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