“Instagram has evolved”: the process and craft behind Instagram’s first major refresh in over ten years
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
10/15
Depth
3/15
5-Axis Cultural Radar
It’s Nice That sits down with creative director Christy Silva and director of brand design Cynthia Pratomo to discover the inspiration behind Instagram’s latest brand system, and an exciting new wordmark.
