Inside Tilray’s BrewDog rescue: CEO Irwin Simon on fixing a fallen craft giant
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
In March, Tilray Brands agreed to acquire key assets of BrewDog for £33mt, securing the global brand, UK brewing operations and a limited number of bars, while other parts of the estate were shuttered or sold off.
