Inside the Singapore travel trend that’s swarming China’s furniture capital
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
6/15
5-Axis Cultural Radar
For a growing number of Singaporeans, furnishing a new home has become reason enough to book a holiday. Not the sort involving beach clubs or Michelin-starred restaurants. Instead, these design-savvy travellers are flying to China armed with camera rolls full of sofa and cabinetry photos, meticulously curated Pinterest boards and floor plans marked with dimensions down to the centimetre, all in pu


