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Inside the searing, strangely wholesome world of competitive chilli eating

Huck Magazine 29 July 2026 7h ago
Inside the searing, strangely wholesome world of competitive chilli eating
61
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
Relevance Freshness Authority Brand Depth
Red hot — Exploding out of pandemic-era isolation, a growing community of chilliheads are competing across the globe, devouring millions of Scoville units and fighting off agonising capsaicin cramps in the process. Hannah Bentley speaks to some of the scene’s key figures to find out why.
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