Inside the race to rebrand Cesar Chavez Day
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Cesar Chavez Day is getting a new name. Following a New York Times investigation detailing the late civil rights leader’s alleged abuse against women and girls, California has decided to rename Cesar
